The wishes and needs I had to stick to where the following:
- Logo needs to contain elements related to birds (either a Lijster or feathers for example).
- Logo needs to contain the year of establishment (1995) and current year (2020).
- Logo needs to contain a big Roman five (V).
- Logo needs to contain the slogan of the theme: “ff ene”.
After creating the list of wishes and needs, the next step was researching existing logos for inspiration. The main focus here was finding a fitting style.
Based on the wishes and inspiration, I created 4 concepts, which are almost exactly the same as the pictures at the bottom. Luckily for me, my client instantly liked it. In fact, they wanted to use every version of my concepts.
After I processed the final feedback, the final logo was vectorized and send to the client in the correct formats.